I'd like to take this time to address the many different viewpoints or opinions on "how" or "what" businesses or humans "should" be doing during this revolution. I felt compelled to share this post because it addresses all the questions clients, friends and neighbors have collectively been asking, "what to do". Everyone will have their own journey to that answer. What is "best" for you is a personal consideration that will be followed by, not one, but many personal actions. This is not a problem we'll solve right now. It's an issue we'll need to navigate gently but firmly for the next few years to come. Awareness happens immediately. Change takes time. Because if it didn't, we'd all be REACTING vs building a NEW solid base, a new foundation that will stand the test of time.
So if you're stuck on what to advertise, post, email or DO next, please reach out to your local activists (make a list and email or message), do a review of your own company policy/mission statement/brand & marketing visuals, and, as usual, we're always here to help you do all the above.
Be safe out there.
Summer Wilson - Creative Director and Photographer of Battle Cry
Photo by John Thatcher