The food industry is changing the way we live. And it's entrepreneurs like Jess and her MOM (melt) who take our health to NEXT LEVEL. The Little Window is in its infancy but Jess has big plans and some big clients knocking on her nutrition door.
I seem to have a knack for finding the most stylish in an otherwise bland city (or so critics think). Jess, a chef, entrepreneur, and momma’s girl, exudes the modern confidence in a rising FEMME world. And she flexes her founder strength not on the tech frontier but in the everyday routine of mortals, food. Catering to photography teams and the whole of Pottery Barn and Mark & Graham in San Francisco, her foodies style includes hand written descriptions and catalog worthy set ups (one stylist assistant mistaken it for the next set). Which takes food out of cave people days and into our current social structure. It’s comfort, it’s passion, and presentation is vital to mood setting ones stomach. SHE GETS IT. I followed Jess on set to snap photos of her bad self and the epic set up I’ve heard of/witnessed AND TASTED.
Technology is opening new opportunities for the food industry. We can order meal plans and meals to our door EVERY NIGHT OF THE WEEK. Beyond simply catering teams, office lunches ect how do you visualize your business growing?
Technology has opened many new opportunities for the industry, but I love thinking about the personal interactions and connections we all have with food. We have a walk-up cafe at 151 Union street that has kickstarted our growth in a big way. We want our space to feel welcoming, comforting and caring. We think of growth by continuing to connect with people through our Vietnamese cooking.
Would you offer cooking classes or something even better like a you tube channel?
Yes! I would start an IG account with really hi-definition cooking videos. Like @chefsfeed. They're hypnotizing and calming at the same time!
What has been your biggest challenge so far starting a company?
My Mom and I care a lot about Little Window and operate this business like it's our family. For us, the challenge is stepping away from the day-to-day tasks and managing a growing team. We don't have any formal systems in place for growth. It definitely takes time to build these relationships and we're learning how to communicate our values so that our team will be able to represent our food and vision in the most genuine way.
Summer Wilson - Creative Director and Photographer of Battle Cry
Photo by John Thatcher