Photos of Ian Wright (Tesla co-founder and avid world saver) and his company Wrightspeed for Trucks.com

It's not everyday you're asked to photograph heroes.

But that's exactly what Trucks.com asked me to do last month.  Ian Wright is not only a charming individual and a terribly fun person to joke with, he's focused on SOLVING serious human issues in an effortless (yes seriously complicated) way.  Troubleshooting versus doomsdaying is priority here.  Recognizing that we'll never give up mass transport of goods, Ian is working to minimize truck pollution by developing a highly efficient and frankly good looking fleet of electric trucks.  Delivery, garbage, whatever the use, the team at Wrightspeed warehouse/mad science lab are cooking up electrifying results.

BATTLE CRY’S TASK: I was shipped in with writer John O’Dell to make images that would communicate the upcoming release of new truck models, the brains and teamwork of Wrightspeed, the metrics of the machinery, and the personal attachment of the man dedicated to his work.

Check out the article here

Photography by: Summer Wilson co Trucks.com