I realize everyone is citing covid-19 and how to survive. But let's address the number one survival method; how flexible are you as a business owner?
Are you a company that can pivot quickly? A company and it's leader, no matter the size, should have a system in place that can meet and change direction within days, at most, a week. WHY? First and foremost, because you want to stay in business. And second, I believe, the number one reason a business stands the test of time, is it's flexibility. You either hinder or help your business with your willingness to change. Change to customer needs, demands, wold issues, changing markets, etc... That has never been more reflective until now.
So ask yourself. Are you a flexible leader? Are your plans for your business, the people that work for it and the customer's who love it, able to change quickly? If you're having trouble with flexibility shoot us an email. We specialize with changing strategy. As a person responsible for launching a few brands and completely changing them I understand the fear associated with change. You got this!
Summer Wilson Kellogg
Summer Wilson - Creative Director and Photographer of Battle Cry
Photo by John Thatcher