You're fresh on the scene and need to STAND OUT in the sea of start-ups. |
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Before YOU DECIDE WHAT A PHOTO BUDGET IS on your own, reach out to creative agencies, google, your network, craigslist (jk) and gather a few quotes .
Forty percent of the time I'll get a similar email or plea. "We need images. Here is our budget. Can you make miracles happen?" INSERT SURPRISED FACE HERE. Do your homework before determining a budget. Call around to collect quotes before dedicating less or more than necessary. AND HINT: You get what you pay for. Your friend's cousin's classmate fresh out of college with a camera will likely not deliver images of a level YOU NEED to make a professional impression on your audience. Choose quality over quantity if you must save $$ but always quality.
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And last but not least. It takes a village to make those pretty images come to life.
If you're going to invest in grand visuals know that one photographer alone isn't responsible for the outcome but a whole team of talented peeps. So here are some other parts of a shoot to consider:
- a production person to keep the shoot organized - they bring it all together
- a digital tech - the person who organizes the images as they come through or the capture station
- a wardrobe stylist - unless your subjects are naked or products style themselves on a background, a stylist will make things move faster and look ten times better
- assistants - will make the shoot run more efficiently, aka likely to get more bang for those $$
- hair and make-up - you'll see the difference 100 percent
YOU GOT THIS. Even if you're floating on stock now it's never too late to plan a new visual strategy, seek out a professional, budget and then execute on what could completely change the way audiences engage with your start-up. Obviously Battle Cry is in the photography and video business and we are looking for new customers to join the ranks of our current geniuses. However we also make recommendations to other professionals that better suit some projects. AND we know a slew of other creative professionals who could help fill in other gaps such as design, branding or marketing. Reach out and talk to us!!
Check us out on social media! We're growing!!!
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Author
Summer Wilson - Creative Director and Photographer of Battle Cry
Photo by John Thatcher
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